Coaches

To propel its businesses, ACET surrounds entrepreneurs with reputed businesspeople and experts who help address the various issues and challenges facing businesses today. Thanks to their experience with the critical strategic steps in starting up a tech company, these mentors and coaches contribute invaluable assistance.

Josée Paulin

Head Coach

Josée Paulin

Head Coach

  • Product development
  • Product transfer from R&D to production
  • Operations management (supply chain, quality, production)

With more than 25 years of experience in manufacturing management and R&D in constantly improving companies, Josée supports entrepreneurs to increase the efficiency of product development, its transfer into production and operations management.

PROFESSIONNAL EXPERIENCE

Arjo, medical products, head office in Sweden, factory in Magog. (2010-2020)

  • VP Product Development
  • Factory general manager
  • Director of Engineering

Merkur, consulting engineering firm (2006-2010)

  • Project Director and operations management specialist

Baxter, medical products, Sherbrooke, (1994-2006)

  • Director of Engineering
  • Production Director

EDUCATION

  • Bachelor’s degree in mechanical engineering, Université de Sherbrooke, member of the OIQ (1993)
  • Master of Business Administration (MBA), Université de Sherbrooke (2002)
  • Black Belt Lean Six-Sigma Certification (2014)

Marc-André Renaud

Head coach

Marc-André Renaud

Head coach

  • Business strategy/execution and business development
  • Recurring business models (SaaS) and software product development
  • Management of efficient teams

With over 30 years of experience as an executive and entrepreneur, Marc-André Renaud is recognized as a strategic advisor and a seasoned manager. He has solid expertise in the areas of business development, software development and in managing high-performance teams geared towards achieving ambitious goals.

An entrepreneur at heart, he started, developed and sold IDEO Consulting, a management consulting firm, then led, as CEO, three other startup and growing tech companies. He has also worked for several large Canadian and international companies, including Deloitte, Rogers, Bell, Cogeco, Fido, Quebecor, Radio-Canada, SaskTel, T-Mobile, Transat, Transcontinental, Verizon and Videotron.

Dominic Belhumeur

Commercialization Coach

Dominic Belhumeur

Commercialization Coach

  • Defining and challenging business models and value propositions
  • Pricing models and packaging
  • Go to market – On-site business development

Dominic provides entrepreneurs with a well-structured strategic vision of commercialization so each dollar is invested in the right place, at the right time. He also has a person-centred vision of entrepreneurship that emphasizes the importance of maintaining a healthy lifestyle.

Professional experience

  • Commercialization Strategist at Belhumeur Stratégies d’affaires (since 2010)
  • Executive Sales Director at GFI Solutions inc. (2 years)
  • Executive Sales Director at Bell Business Solutions inc. (3 years)

Education

  • B.A.A. in Information and Systems Management, Université de Sherbrooke

Benoît Bessette

Marketing strategy and Communication Coach

Benoît Bessette

Marketing strategy and Communication Coach

  • Marketing and branding
  • Marketing research
  • Internal communication
  • Business strategy

Benoît shares his background with young entrepreneurs. For 25 years, he has worked with many of the most creative minds in Québec, which convinced him that the best solutions are those that appeal to both hemispheres of the brain.

Professional experience

  • Lavergne Group | Member of the advisory committee
  • CAA-Québec | Vice-Chairman of the Board of Directors and Director
  • Agence de mobilité durable Montréal | Member of the Board of Directors
  • Sollio Agriculture | Vice-President, Marketing, Communication and Strategy
  • Camso | Vice President, Global Marketing and Communications
  • Cossette | Vice President and Client Leader

Education

  • MBA at the University of Sherbrooke
  • Sc. Economics at the University of Montreal

Jean-François Giguère

Marketing Coach

Jean-François Giguère

Marketing Coach

  1. Strategic planning in marketing communications
  2. Sales and business development
  3. Senior management

Jean-François Giguère has an extensive background working for top advertising agencies including Cossette, PALM, Lg2 and Draftfcb. For more than 20 years, he put in place solutions for major clients such as Air Canada, Bell, Molson, Labatt, Sobeys Québec, Videotron, Hydro-Québec, Volkswagen, Ultramar, A. Lassonde and many others. Recently, he has forayed into entrepreneurship by creating Quebec’s first organic microbrewery, for which he is head of marketing.

Professional Experience

  • Partner and Marketing and Commercialization Officer at Brasserie New Deal Brewing Co. (past 2 years)
  • Vice President, Marketing and Communications at Via Capitale (1 year)
  • Vice President Managing Director at DRAFTFCB (7 years)

Education

B.A.A. in Public Communication, Université Laval

Pierre Harvey

Commercialization Coach (United States)

Pierre Harvey

Commercialization Coach (United States)

  • Export market development
  • Strategic market positioning
  • International affairs
  • International ethics and governance

Pierre provides new businesses with an affordable and focused export strategy, an exceptional network of contacts in the United States, and a down-to-earth approach in order to help penetrate markets as quickly as possible.

Professional experience

  • Owner and President and CEO of Harvey International
  • Teacher of BD ethics and governance for the Centre Laurent Beaudoin at Université de Sherbrooke
  • Export Commissioner for the Bas Saint-Laurent region
  • M.Sc. (International Relations), Long Island University, New York

Jonathan Laberge

Digital Strategy Coach

Jonathan Laberge

Digital Strategy Coach

  • Identifying businesses’ targeted audiences and online behaviours
  • Lead nurturing for businesses’ targeted clienteles
  • Assisting business development by leveraging digital components

Thanks to his experience with big businesses, Jonathan is able to effectively introduce young entrepreneurs to concepts that have a real impact and that will empower them to reach their goals via digital approaches.

Professional experience

  • Technology Commentator for TVA and LCN
  • Speaker on Digital Strategy
  • Author on Digital Strategy for Forbes
  • Business Development Director for Reptile
  • Digital Strategy Consulting for many SMEs

Martin Dubé, CRHA, Distinction Fellow

Coach in Human Capital Management

Martin Dubé, CRHA, Distinction Fellow

Coach in Human Capital Management

Set up an HR department

Reconciling leaders with the HR function often considered too abstract, but how important in our daily lives.

For Martin, HRM is more than a job. He came to the world of consulting later in his career, after holding positions as a strategic manager at the helm of human resources for renowned companies. Martin is known for his complete dedication to the causes and projects he undertakes, and is able to provide your organization with the right solution by always putting people first in decision-making. In addition to being a team player, he maintains a global vision so that his very person-focused approach is always in alignment with the strategic objectives of the companies in which he operates—thus enabling them to truly progress.

Professional experience

  • President of DUBÉ RH Inc.
  • Co-founder and VP of the company GO RH
  • Lecturer at the School of Management of Université de Sherbrooke since 2005
  • Lecturer at the Faculty of Science and Administration of Université Laval since 2013
  • Vice President, HR at Industries Fontaine (a subsidiary of Rexnord)
  • HR Director – Camoplast

Education

  • Master of Education (MA), Université de Sherbrooke
  • Graduate Degree in Adult Education, Université de Sherbrooke
  • Certificate in Occupational Health and Safety, Université de Sherbrooke
  • Bachelor’s Degree in Industrial Relations (BA), Université Laval

 

Line Munger

R&D Coach

Line Munger

R&D Coach

  • SR&ED, Development of E-Business, Multimedia, Design and other tax credits
  • Research and request for grants
  • Starting a business
  • Product development

In 25 years of career in financing innovation, Line has supported more than 500 clients in almost all fields, including industrial mechanics, IT, pulp and paper, elastomers, food and agriculture industry and many others.

She was able to use her great creative sense, her scientific knowledge and her rigor in the scientific and accounting defenses of requests for grants and tax credits against government authorities and at the tax court to thus succeed in obtaining more than 97% of the $ 170 million claimed on the 2,300 projects submitted.

His skills in management, business development and budget forecasting have enabled him to create 4 profitable businesses which have been recognized by his peers.

Professional experience

  • Founder and President of Munger Innovation inc. (6 month)
  • Partner at BDO Canada LLP (4 years)
  • Founder, Vice-President and Director Sherbrooke Division of Deveaux Brault Munger & associés inc. (3 years)
  • Founder and CEO of Munger & associés inc. (15 years old)
  • Director of the R&D department at Thermo-concept inc. (3 years)
  • Founder and Vice-President of Technique Design de l’Estrie inc. (4 years)
  • Interim director (6 months) and member of the board of directors (5 years) of the Regional Center for Entrepreneurship (Incubator of technological start-up companies)
  • Designer and experimenter of electronic, micro-electronic, mechanical, optical, laser, ultra-sonic and refrigeration prototypes (15 years)

Education

  • DCS in Physical Engineering Technology
  • ACS in Start-up companies

Guy Lemieux

Business Strategy Coach

Guy Lemieux

Business Strategy Coach

  • Senior management
  • Strategic and organizational planning
  • Marketing

Mr. Lemieux is a business coach specializing in helping high-tech company CEOs and management teams, especially in telecommunications, electronics and information technology. He began his career with Bell Canada, first in technical services related to transmission, switching and computer communications. He then held positions in marketing and IT before assuming management of national sales for Northern Telecom. He went on to become President of Bell Mobility Radio, a voice and data services provider in Canadian emergency telecommunications. Subsequently, he became CEO of Nertec Design (remote-reading meter manufacturer) and of LTRIM Technologies (precision analog semiconductors manufacturer). He has served on the boards of directors of InterTrade (e-commerce), Vizimax Inc (electrical network automation), iMetrik Global (M2M network and solutions provider) as chairman of the board, NoviFlow (advanced high speed data-switching systems), Aligo Innovation and Valeo (commercialization and financing for university technologies) as well as Usito (the electronic dictionary). He holds a Licence in Business Administration (concentration in finance) from Université Laval and occasionally acts as an advisor on technology investment funds.

 

François Béland

Business Strategy and Commercialization Coach

François Béland

Business Strategy and Commercialization Coach

  • Offer segmentation and positioning
  • Integrated Communication-Marketing
  • Strategic Sales Management
  • Intellectual properties valorization
  • Market-oriented strategic business planning

Passionate about entrepreneurship for more than 30 years, François quickly invests in challenges in order to ensure the success of startups. From business strategy to marketing action in the field, François supports you in order to propel you into profitable, sustainable and strategic sales.

Take advantage of the best segmentation strategies, from the implementation of tools such as CRM applied to digital strategies to the preparation of effective trade shows. François can advise you on effective budgeting and multiply the impact of your investments.

Professional experience

  • More than 300 interventions in innovative SMEs (since 2001)
  • Member of senior management in software, composite and recreational products companies (7 years)
  • Deputy General Manager, Associate, and Advertising and Promotion Director in an integrated communication-marketing agency (9 years)

Education

  • BBA Marketing, Université de Sherbrooke
  • Specialized training in innovation marketing, digital marketing and integrated marketing communication

Claude McMaster

Coach in Business Strategy, Corporate Finance and Governance

Claude McMaster

Coach in Business Strategy, Corporate Finance and Governance

  • Strategic planning
  • Funding
  • International market development
  • Board governance

Previously as founding President of Avingco Consulting Group and later as VP and partner with major international accounting firms, Claude supported companies in the manufacturing sector (high technology and life sciences) with their financing, their strategies for launching new products and their international development.

Professional experience
– President and CEO of D-BOX Technologies (15 years)
– Was member of several boards of Directors for BDC, Laboratoire Biron and D-BOX.
– Member of the Board of Montreal Heart Institute Foundation, ConformiT, Innovation and Venture Capital Committee of the Fonds de solidarité du Québec and an advisor to QG100
– Lecturer at IGOPP/HEC, the Leadership Institute, Quebec universities and entrepreneurship support organizations.

Education
– BAC in administration and engineering
– Masters in Engineering
– Business Law Certificate
– Training for executives in corporate governance and financing from the Institute of Corporate Directors (ICD.D), Harvard Business School, INSEAD and the Montreal Stock Exchange.

Philippe Roy

Coach in Business Development, Product Development and Strategic Planning

Philippe Roy

Coach in Business Development, Product Development and Strategic Planning

  • Business development
  • Product development
  • Strategic planning
  • Sales and marketing

Philippe is co-founder of Technologies D-BOX inc., a company with extensive experience in the development and sale of innovative products in more than 40 countries. For more than 30 years, Philippe has traveled the world for product manufacturing, sales and business development and aims to help entrepreneurs by sharing his experience. His good vision of the markets, his results-oriented attitude and his teamwork will help entrepreneurs achieve their objectives.

Professional experience
– Co-founder at Technologies D-BOX inc. (30 years)
– Significant experience in negotiation
– Signature of licensing agreements with major Hollywood and Bollywood studios
– Development of Asian markets (China and Southeast Asia)

Education
– Avionics graduate

Anick Bouchard

Branding, Commercialization and Employer Branding Coach

Anick Bouchard

Branding, Commercialization and Employer Branding Coach

  • Communication
  • Strategic planning
  • Branding
  • Customer and employee experience strategy

With more than 25 years of experience, Anick explores, strives to think out of the box by identifying the mindset of stakeholders and trends to contribute to business objectives and solve communication challenges.

Professional experience

  • Expert consultant in internal and external communication
  • Consulting Director, Cossette
  • Consulting and Strategic Planning Director, BBDO Worldwide

Education

  • Bachelor’s degree in business law – Laval University
  • Specialized training: neuromarketing, design thinking

Stéphane Viens

Financial Forecasting Coach

Stéphane Viens

Financial Forecasting Coach

  • Accounting (support and training)
  • Financial forecast
  • Financial statement analysis
  • Taxation

Since 1995, Stéphane has been helping entrepreneurs understand the importance of their financial statements and guiding them in their decision-making through his accounting firm Stéphane Viens CPA & ass. inc.

Professional experience

  • Founder of Stéphane Viens CPA & ass. inc.
  • Accounting, production of financial statements, as well as taxation of SMEs in all sectors of activity

Education

  • BAC in administration
  • CPA title holder